Despite hype over every new social media channel, I’m more convinced than ever that email is the mother of all digital communications channels, especially when it comes to interpersonal exchange. It is reliable for mission-critical communications, while also acceptable for casual and marketing purposes.… Read the rest
Tag Archives: Marketing
Who Owns Your Homepage?
Who owns your company homepage? The answer matters because it could make or break your business.
This week AOL appointed former NBC Universal exec Chris Grosso to the newly created post of “general manager of the Homepage.”
I was intrigued by this announcement.… Read the rest
Your Company’s Mission & Values Statements Are A Big Pile Of B.S.
I’ve paid attention to the mission, vision and values statements posted on the walls of several corporate offices I’ve visited recently. Nearly all of them use a lot of big, aspirational words that are combined to create long-winded phrases that are boring and generic — and too often cliched.… Read the rest
Twitter Follower Count
How many Twitter followers do you have?
How many followers should you have?
I don’t care, but you can follow me on Twitter here.
While Twitter follower count is the most cited metric of Twitter profile importance, I really don’t care about that number.… Read the rest
Perestroika: The New Built Around The Old
I attended the Supernova confab Friday in Philadelphia. Diverse innovators, thinkers and practitioners from a wide range of industries convened to “explore the transformation of computing, communications, business, and society in the network age.”… Read the rest