I had a wide-ranging trends discussion recently with the leadership of the Association of National Advertisers’ business-to-business (B2B) marketing excellence group. We discussed the surging hype of direct-to-consumer (D2C) brands.… Read the rest
We’ve been expanding my team at work and interviewing lots of candidates.
We interviewed one candidate who seemed perfect for a certain role — one for which we received nearly 1,000 applications.
This candidate was smart, articulate and a cultural fit.… Read the rest
Our marketing team is hiring actively for a variety of roles.
While I receive recruiting support from our HR/recruiting team, and other members of the marketing team, I try to keep close to all stages of the talent recruiting funnel. (A key responsibility of leading a brand is understanding the talent your brand attracts.)
This post is about the “top” of the recruiting funnel — the resume submission stage.… Read the rest
See something that doesn’t look right?
Wondering whose job it is to make it right?
Don’t stand around asking while the problem gets worse!
If you’re a leader, a team player, or just a descent person, you make it your job!… Read the rest
I’m delighted to see my favorite retailer, Costco, rank second in Glassdoor’s latest poll of the Top 25 Companies for Compensation & Benefits.
Costco was the only retailer on the list, and ranked only behind Google, and ahead of Facebook. … Read the rest