Maybe it’s the recession, or maybe it’s a sign of the digital age. I’ve been receiving a disproportionate share of holiday e-cards versus traditional paper cards sent via snail mail.Â I like e-cards because they’re friendlier to the environment, though I still like receiving paper greetings as well.… Read the rest
After nearly five years and 230 columns, I’ve decided to take a break from my weekly OnlineSpin column at MediaPost.Â This is noteworthy if you read this blog, or you know me from the online advertising industry.
Why this change? I’ve been blessed with passionate interest in multiple pursuits.… Read the rest
It doesn’t matter if you’re a CEO, a senior manager, a middle manager or an entry-level employee — even a freelancer. In the end, all workers report to someone or some governing body. That’s how businesses work, and that management dynamic is a good thing.… Read the rest
The recent OMMA Global conference in New York was a good event. There were many interesting people and great discussions, spanning every corner of the digital marketing and media world.
As the show’s emcee, I was sensitive to an undertone of uncertainty and restlessness — one that was largely driven by our weak economy and digital’s continuing evolution and disruption of everything we know about our industry.… Read the rest
Despite hype over every new social media channel, I’m more convinced than ever that email is the mother of all digital communications channels, especially when it comes to interpersonal exchange. It is reliable for mission-critical communications, while also acceptable for casual and marketing purposes.… Read the rest