We held our latest SEMPO NYC event last Thursday: Â the much anticipated (and sold out) annual “Tech Demo Night”. We made an open call to any companies building search and social marketing technology to come show off their latest innovations to the grassroots New York search marketing community.… Read the rest
Tag Archives: Marketing
What Is Marketing?
Heidi Cohen recently asked me to define marketing.
I responded:Â Marketing is the art and science of creating, delighting and keeping customers, while making a profit and building enterprise value.Â Marketing integrates, formally or informally, many disciplines and every organizational function.… Read the rest
Vending Trucks Are Hot
Vending trucks are hot. I mean really, really hot.
There’s now even a Food Truck Association.
Vending trucks are so hot, they’re making things online go offline.
This morning I stumbled into LinkedIn’s vending truck, parked outside of the 23rd Street Number 6 subway station in New York City.… Read the rest
Costco is on my mind as I finalize my list for the monthly bulk supply run. On the list are staples like diapers, Pull Ups, gallons of organic milk, kiddie treats, garbage bags, cleaning supplies and more.
With unusual timing, I just received an email from Costco (I'm on the mailing list) with the subject: "Weddings by Costco.… Read the rest
Who’s Accountable For The SEO Black Hat?
The New York Times today published an investigative report by David Segal on J.C.Penney's fantastic 2010 performance in organic search engine results, which helped boost online sales. However, this performance turned out to be largely the result of an agency's extensive black-hat search engine optimization (SEO) campaign, far out of Google's compliance zone.… Read the rest