I love working at the intersection of technology, marketing and media.
This arena makes business interesting, fun, challenging and disruptive — all at once.
This intersection is more like a steadily rising sea that is changing how we produce, consume, buy, and interact and identify with ourselves. It’s also transforming our standards of privacy, trust and gratification. It’s powerful and real.
My dad and I just completed the annual migration from Fort Lauderdale to New York City on HOME, our Swan 46 (sloop).
We made the nonstop sail up the Atlantic Ocean in seven days — good time, but not as good as last year’s record five days. We had mostly good weather, with westerly winds at speeds of 15 to 25 knots.
Air France Flight 447 crashed into the Atlantic Ocean on June 1, 2009, killing all 216 passengers and 12 crew. The flight from Rio de Janeiro to Paris involved an Airbus 330, one of the most advanced airplanes.
The plane’s speed sensors iced over, igniting a chain reaction of signal overload and pilot confusion. If the pilots had followed standard operating procedures, they most certainly would have recovered.
We spent the past few weekends getting the garden patch ready. Spring arrived late in New York, but this weekend we finally planted our seedlings.
When it comes to brands on Facebook, the past few years reflect hype and a competitive race to acquire the most Fan connections. But brand marketers are sobering up and asking hard, valid questions about the ROI of social marketing.
Perhaps no question is asked more often than “What is the value of a Facebook brand Fan?”
“Twitter is a frenemy,” said Jeff Zucker, CNN’s new president, as reported by MediaShift. Jeff Zucker was describing the cable news network’s relationship with social media and added, “the network uses, relies on — and is scared by — social media.”
Ron Johnson’s 17-month tenure as JC Penney’s CEO was disappointing.
I’m sure there are numerous important details that contributed to the failure that no onlooker or journalist is privy to. Nobody will know the complete story for some time.
Regardless, this case of a successful former Apple exec applying the Apple playbook to another company underscored one thing: One successful wild run does not make a trend.
