I had a wide-ranging trends discussion recently with the leadership of the Association of National Advertisers’ business-to-business (B2B) marketing excellence group. We discussed the surging hype of direct-to-consumer (D2C) brands.… Read the rest
Three years ago I hired an intern from China, an undergraduate student at Columbia University. She is one of the best college interns I’ve ever had — focused, smart, analytical, service-oriented, a clear communicator and kind.… Read the rest
As a suburban dad of three small children, including an infant, I’m compelled to share this life hack and end this debate…
Most people think of Costco only as a big-box retailer — good for suburban expeditions in the minivan to stock up on industrial-sized quantities of household staples at competitive prices.… Read the rest
Long Island Sound — and especially its coastline — can be as delightful in winter as any other season.
And one great way to experience it is in the water, in a kayak. And these final December 2014 days have been mild and excellent for kayaking.… Read the rest
We’ve been expanding my team at work and interviewing lots of candidates.
We interviewed one candidate who seemed perfect for a certain role — one for which we received nearly 1,000 applications.
This candidate was smart, articulate and a cultural fit.… Read the rest