I had a wide-ranging trends discussion recently with the leadership of the Association of National Advertisers’ business-to-business (B2B) marketing excellence group. We discussed the surging hype of direct-to-consumer (D2C) brands.… Read the rest
Three years ago I hired an intern from China, an undergraduate student at Columbia University. She is one of the best college interns I’ve ever had — focused, smart, analytical, service-oriented, a clear communicator and kind.… Read the rest
As a suburban dad of three small children, including an infant, I’m compelled to share this life hack and end this debate…
Most people think of Costco only as a big-box retailer — good for suburban expeditions in the minivan to stock up on industrial-sized quantities of household staples at competitive prices.… Read the rest
Our marketing team is hiring actively for a variety of roles.
While I receive recruiting support from our HR/recruiting team, and other members of the marketing team, I try to keep close to all stages of the talent recruiting funnel. (A key responsibility of leading a brand is understanding the talent your brand attracts.)
This post is about the “top” of the recruiting funnel — the resume submission stage.… Read the rest
The Atlantic published recently some great historical (as of this writing) essays about two staples of the Internet: pop-up ads and email (aka “cockroach”).
They’ve come with some great quotes as well.
The first, on the beloved pop-up ad:
… Read the rest
Along the way, we ended up creating one of the most hated tools in the advertiser’s toolkit: the pop-up ad…Specifically, we came up with it when a major car company freaked out that they’d bought a banner ad on a page that celebrated anal sex.