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AttentionMax

Max Kalehoff…father, sailor, and marketing exec on life's hidden sides

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Category Archives: Marketing & Media

Well Compensated Employees Foster Superior Customer Experience

I’m delighted to see my favorite retailer, Costco, rank second in Glassdoor’s latest poll of the Top 25 Companies for Compensation & Benefits.

Costco was the only retailer on the list, and ranked only behind Google, and ahead of Facebook. … Read the rest

Posted byMax KalehoffMay 29, 2014July 4, 2014Posted inManagement & Leadership, Marketing & Media

The Intensifying Firehose of Customer Satisfaction Surveys

Customer satisfaction surveys are saturating e-mail inboxes with each customer experience. Out-of-the-box survey collection softwares and tools are making it too easy. Couple that with ubiquitous adoption of email marketing, and every customer with an e-mail address now is drinking from a firehose of customer satisfaction surveys.… Read the rest

Posted byMax KalehoffMay 23, 2014July 4, 2014Posted inMarketing & Media

The Predictability Of Bob Ross

Bob Ross

I enjoyed FiveThirtyEight’s statistical analysis of the paintings of Bob Ross.

It’s a novel analysis, and I’m glad it was done. Though it didn’t really produce any big surprises. It confirmed what we already knew.… Read the rest

Posted byMax KalehoffApril 21, 2014July 4, 2014Posted inManagement & Leadership, Marketing & Media1 Comment on The Predictability Of Bob Ross

Wawa

wawa

When in Pennsylvania, I always stop at Wawa for a coffee, and sometimes a breakfast sandwich.… Read the rest

Posted byMax KalehoffApril 19, 2014July 4, 2014Posted inFun & Random, Marketing & MediaTags: moo

Publishing Industry Talent Sees Opportunity In Marketing

Blank Canvas Crayons

One side effect of the publishing industry’s reinvention is that a lot of its professionals are transitioning into marketing, where there’s a growing demand for writing and editing skills.… Read the rest

Posted byMax KalehoffJanuary 17, 2014July 4, 2014Posted inMarketing & Media

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