It doesn’t matter if you’re a CEO, a senior manager, a middle manager or an entry-level employee — even a freelancer. In the end, all workers report to someone or some governing body. That’s how businesses work, and that management dynamic is a good thing.… Read the rest
Tag Archives: Marketing
Software To Erase Corporate Brands From Sight
It’s been nearly four years since the city of São Paulo, Brazil, voted — nearly unanimously — to ban advertising in public spaces.
While the U.S. advertising industry was indifferent to this far-away backlash, I thought it was intriguing.… Read the rest
Advertising Is More Appealing When You Know It’s Advertising
People often dislike marketers because some are deceptive.
Dave Morgan recently posted a rant about deceptive advertising practices. Specifically, he called out a “Continuation Notice” invoice from a media trade newsletter company.… Read the rest
The Diaper Conspiracy
With two toddlers, our family has invested several thousand dollars in diapers, and we’re not finished yet. A recent discussion with our pediatrician revealed some interesting insights about the diaper industry.
The diaper industry has become more sophisticated over the years.… Read the rest
Being A Good Tweeterer
I emceed the OMMA Global advertising conference earlier this week in New York. While I introduced and interviewed several media luminaries, Arianna Huffington was my favorite.
Arianna is full of energy and passion, drives a personal connection and pays attention to details.… Read the rest