I’m passionate about the work we do at our startup Clickable. We have a meaningful purpose: to help businesses survive and thrive. And we’re living up to that purpose and changing the world by simplifying online advertising. I’ve been with the team for nearly three years (which is near inception) and I’m proud of what we’ve accomplished.… Read the rest
Tag Archives: Marketing
Do Your KPIs Help Or Hurt Your Business? KPI Litmus Test Reveals The Answer
Key Performance Indicators are metrics that track progress in achieving organizational goals. KPIs typically are tied to objectives, which lead up to corporate goals and strategy. Effective KPIs are simple, easily reported, widely understood and meaningful.… Read the rest
Get Your iPad Out Of My Face
In the past few months, Web-technology pitches and demos have begun to change.
Formerly, live technology demos would require a consensual gathering around a laptop, or a computer monitor mounted on a desk, or a trade-show booth. There was a formality and a definitive commitment of attention involved with these rituals.… Read the rest
BP Arrogance
A little can say a lot.
I did a Google search for “british petroleum” to get some updates and perspective on the company’s oil spill in the Gulf of Mexico. I discovered that BP is running a search advertising campaign — to introduce its own sponsored messages about the disaster whenever anyone searches on keywords about the company.… Read the rest
Startup Marketing
Charlie O’Donnell asked me to present at the inaugural nextNY Online Marketing School on June 1 in New York City. It’s the first in a five-part course to teach entrepreneurs and budding CMOs the fundamentals of online marketing. I’m to share my perspective on “properly resourcing an integrated marketing effort over the lifetime of a company.”… Read the rest