In a recent conversation with a founder and CEO of a fast growing digital content company, we pondered why most of the buzz and celebration around tech startups these days is when they raise money or, occasionally, undergo an exit like an IPO or acquisition.… Read the rest
Tag Archives: startups
American Express OPEN Partners With Clickable
I’m passionate about the work we do at our startup Clickable. We have a meaningful purpose: to help businesses survive and thrive. And we’re living up to that purpose and changing the world by simplifying online advertising. I’ve been with the team for nearly three years (which is near inception) and I’m proud of what we’ve accomplished.… Read the rest
Startup Marketing
Charlie O’Donnell asked me to present at the inaugural nextNY Online Marketing School on June 1 in New York City. It’s the first in a five-part course to teach entrepreneurs and budding CMOs the fundamentals of online marketing. I’m to share my perspective on “properly resourcing an integrated marketing effort over the lifetime of a company.”… Read the rest
Lessons From The Dot-Com Bubble, One Decade Past
It’s hard to believe it’s been 10 years since the dot-com bubble burst. The actual date, March 10, passed quietly a few weeks ago. I remember those times as if they were yesterday.
I was a 24-year-old marketing guy at an upstart called Media Metrix, the first Internet media audience ratings firm.… Read the rest
Does Your Firm Harness Or Stifle Passion?
I pulled from some past posts for my latest MediaPost article contribution, below…
Passion is at once one of the most influential, misunderstood and undervalued factors that determine business success. I believe strongly in passion for a host of reasons, including its connection to purpose and competitive advantage. … Read the rest