Harold Burson of Burson-Marsteller wrote a nice post on the recent May college graduates, including the increase in new entrants to the communications field. He offered some great advice, and also mentioned his excellent and highly competitive Harold Burson Summer Internship program, for which I am an alum.… Read the rest
Category Archives: Topics
How Parenthood Changed Me As A Marketer
With parenthood comes significant personal and career change — from work-life balance to at-work habits to your outlook on the very subject of your profession. And with my first son’s turn past the six-month mark, that’s what I share this week in my latest MediaPost column:
… Read the restMost significant, I’ve become far more sensitive to marketer abuse and other peoples’ vulnerabilities.
The Assumption That People Who Love Their Media Are Going To Engage With The Ads Is Incorrect
AdAge today highlighted research from Starch Communications which underscored the false notion that users’ engagement with content in any medium determines their engagement with accompanying ads. Various online media outlets even show an inverse relationship between engagement with an online publication and engagement with the ads that surround it.… Read the rest
Julian Just Turned Six Months Old!
Google Gmail Seeks To Save Us From Embarrasing Ourselves
Google today promoted on my Gmail home page that it increased its email attachment limit from 10 mb to 20 mb. It’s an awesome feature, and will come in handy during last-minute frenzies to share and edit high-density presentation files with colleagues around the country:
Anyway, that link took me to a “What’s New On Gmail?”… Read the rest