It’s been about two years since I left the social media measurement space as startup marketing guy at the company most consider the pioneer and leader. While now immersed in the search-technology world, I enjoy keeping up with social media measurement for several reasons: It’s fascinating.… Read the rest
Tag Archives: Market Research
How To Create Effective Surveys That Make Customers Love (Not Hate) You
One flaw in my writing is that I’ll rant and rave about something that’s wrong, but fail to introduce or attempt a solution. Such was the case with my recent protest over pop-up surveys, as well as my corresponding poll emphasizing my community’s disdain over them.… Read the rest
Damn Those Pop-Up Surveys!
“I hate these damn pop-up surveys!” a colleague cried earlier this week as she tried to complete a transaction on a Web site. And understandably so!With market competition up and the economic outlook down, it seems like pop-up surveys are bombarding us with increasing frequency.… Read the rest
Media Metrix Reunion: The Power Of Relevant Knowledge
As many of you know, I was an early marketing guy at a startup in the late 1990s called Media Metrix (aka stock symbol “MMXI”). It was the company that brought Nielsen-television-style ratings to the commercial Web. They were exciting times, as the online audiences and behaviors we codified helped validate the Web as an advertising platform.… Read the rest
Social-Media Metrics In Their Infancy
Brian (aka @bmorrissey on Twitter) Morrissey wrote a great story for Adweek on social-media metrics. As I underscored in an interview with Brian for this story: “It’s still in its infancy,” and “Marketers are trying to bridge the divide of what the metrics mean and then put them into action.”… Read the rest