How Parenthood Changed Me As A Marketer

With parenthood comes significant personal and career change — from work-life balance to at-work habits to your outlook on the very subject of your profession. And with my first son’s turn past the six-month mark, that’s what I share this week in my latest MediaPost column:

Most significant, I’ve become far more sensitive to marketer abuse and other peoples’ vulnerabilities. Consider the elderly and their loneliness, the poor and their unhealthy eating habits, the uneducated and their ignorance of finances, or the young and their naivety over what’s real. What is still acceptable and opportunistic marketing toward these groups now easily breaks into my predatory zone. I confess, the protective parent in me is unleashed.

You can read my full column and reader comments here.

Published by Max Kalehoff

Father, sailor and marketing executive.

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