Burson-Marsteller Was My MBA

Harold Burson of Burson-Marsteller wrote a nice post on the recent May college graduates, including the increase in new entrants to the communications field. He offered some great advice, and also mentioned his excellent and highly competitive Harold Burson Summer Internship program, for which I am an alum.… Read the rest

How Parenthood Changed Me As A Marketer

With parenthood comes significant personal and career change — from work-life balance to at-work habits to your outlook on the very subject of your profession. And with my first son’s turn past the six-month mark, that’s what I share this week in my latest MediaPost column:

Most significant, I’ve become far more sensitive to marketer abuse and other peoples’ vulnerabilities.

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What Picture Do Algorithms Paint Of You?

I admit it: I love data and extracting stories from them. That’s what I do for a living, though more on the story and trend analysis side. I’m not a hardcore quantitative expert, though I know enough to be dangerous and ask tough questions. Not surprisingly, I pay attention to the metrics for AttentionMax, including the search queries that lead people to my blog.… Read the rest

Nielsen To Fully Acquire BuzzMetrics; Form New Unit With NetRatings

Building on Nielsen BuzzMetrics’ momentum over the past year (the company where I work), the Nielsen Company, our majority owner, just announced it will fully acquire our firm. In addition, we’ll be combining with NetRatings, a leader in Internet audience measurement, to form a new unit providing measurement and analysis of consumer behavior in this space.… Read the rest