Email Blows Away All Other Social Networks

The following is also my latest MediaPost Spin column.

Email Blows Away All Other Social Networks

January 4th, 2008 by Max Kalehoff
With the explosive excitement and high valuations of Facebook and the like, it’s time to take a step back and acknowledge the mother of all social networks: email.… Read the rest

10 Principles To Inspire Your Brand (And Maybe Save It)

The following is also my MediaPost column this week. I wrote this from the Search Insider Summit in Park City, Utah. My column has nothing to do with search. I’ll report highlights of the search show later.

10 Principles To Inspire Your Brand (And Maybe Save It)

December 14th, 2007 by Max Kalehoff

Four weeks into my new job at a startup, I’ve been thinking a lot about what our brand and reputation should become.… Read the rest

I Joined A Startup To Help Bring Some Simplicity To Our Complex World

I’ve been a little quiet lately, so I’m happy and relieved to finally share some exciting news. I recently left Nielsen BuzzMetrics (now known as Nielsen Online) – a company I remain passionate about and loyal to – to join an exciting startup in the search advertising space.… Read the rest

My New Mission Statement

Check out the awesome Corporate Mission Statement Generator:

companymissionstatementgenerator

And here’s my new mission statement:

companymissionstatement

“We are committed to focusing mediocre personal gain from education in personal goals overcoming all obstalces.” Brilliant. The sad fact is that the mission statements that churn out of this little gizmo are indistinguishable from so many real-life ones.… Read the rest

Why Passion Matters: #1 In The Series

I recently wrote that:

I’m more convinced everyday that passion is the ultimate competitive advantage in business.

Competency is expected. Only flawless execution is tolerable.

But when you enable passion, you drive focus, cultivate mastery, leverage spontaneity, foster creativity, build intuition and live toward mission.

Read the rest