Laurie Shulman mentioned to me the other day via Twitter that all the cool techies are in New York’s Silicon Alley. I happen to work at one of those cool Silicon Alley tech startups, so I couldn’t help but to reply to Laurie with the formation of the official “The Coolest Tech Media Companies Are In Silicon Alley” Facebook group.… Read the rest
Category Archives: Management & Leadership
The Biggest Opportunities For Brands To Leverage Interactive Marketing
My CEO sparked a group email discussion last week by asking two questions:
… Read the rest
- What are the three biggest opportunities for growth for brands to leverage interactive/digital marketing?
- What are the three biggest challenges needed to overcome to facilitate growth?
Mission-Critical Presentation Advice: Dump Powerpoint
Today in Twitter, Steve Rubel pointed to Mitchell York’s “Less Is More” advice for presenters. In less-is-more fashion, Mitchell offered five concise tips. One really jumped out at me, although it was buried at number-four in the ranking:
… Read the rest4.
Great Marketing Comes With A Smile
The following is also my latest MediaPost Spin column.
Great Marketing Comes With A Smile
February 15th, 2008 by Max Kalehoff
We all know the difference between interactions where someone smiles versus when someone does not. When people smile, the experience more often than not is pleasant, if not enjoyable.… Read the rest
Invent-It-Yourself Innovation Is A Likely Path To Nowhere
Mark Peterson, director in Procter & Gamble’s External Business Development organization, speaking last week at the Brite Conference, offered one of the most compelling stats underscoring why companies need to organize themselves to cultivate innovation from the outside, as well as inside.… Read the rest