You know the interactive advertising industry is desperate for talent when you receive an unsolicited letter from an in-house recruiter at a major digital agency (names and details kept confidential to avoid humiliation) that addresses someone else you know and says:
… Read the restSubject: Urgent Requirement: Vice President, Engineering
I found your profile on the web.
Just when I got all excited over Freakonomics’ coverage of the analysis we did on American Idol contestant Sanjaya Malakar, my favorite contestant got voted off. Darn! I really wanted him to win. For what he lacked in talent, he more than made up for in charisma and humor.… Read the rest
When I worked at Media Metrix in the late nineties, and later comScore following its acquisition of Media Metrix, we executed numerous campaigns to educate clients and the broader Internet advertising industry on why panel-measurement and server-side data differed so much.… Read the rest
My colleagues at Nielsen BuzzMetrics created an algorithm for Portfolio magazine’s Hype Report, which:
… Read the rest“dynamically tracks companies and executives that have been blogged about in the past 72 hours. Those who’ve appeared most frequently in the blogosphere appear under Leaders.
Why are companies so out of sync with their customers? I tried to address it in my MediaPost column this week. I’ve included full text below, but please join the commentary at the MediaPost blog.
Why Do Marketers Rate Themselves Highly While Customers Don’t?… Read the rest
