Todd Juenger at TiVo points to his company’s DVR user data and says that fast-forwarding through television commercials is a sign that viewers are engaged with the programming. He suggests that’s a good thing for advertisers making such media investments.… Read the rest
Category Archives: Marketing & Media
The Economics Of Local Search Marketing
Our startup Clickable began as an online solution to make self-serve search advertising simple, instant and profitable across all major advertising networks, like Google, Yahoo and Microsoft. As our CEO, David Kidder, often says, our Clickable Pro solution is a simple, Apple-like version of AdWords, Google’s search media buying center.… Read the rest
Your Professional Bio
We now live in the era of the personal brand. Thanks to the Internet, where everyone has a soapbox, more people are consciously promoting and managing their reputations like sophisticated brand managers. This trend is poised to accelerate amidst a deep recession and rising unemployment.… Read the rest
The Internet Came To NYC
I’m not a huge fan of over-hyped festivals and loosely connected confabs, such as is happening now during Internet Week New York. However, I do enjoy the string of in-person meetings and impromptu office visits with friends and peers that normally don’t pass through town.… Read the rest
The Company Is The Marketing
Ben Kucher writes in Ars Technica that in the gaming world, in-house PR pros are better than agencies:
… Read the restDealing with many people in the PR business is a painful affair. They only know the bullet points for each game, they become uncomfortable when asked substantial questions, and, way too often, looks are prized over skill.