I’m at the Word of Mouth Marketing Association‘s annual research symposium and general conference this week. I’ll be on the brand monitoring panel on Monday, and pinch-hitting for my CEO, Jonathan Carson, for the consumer insights panel.… Read the rest
Category Archives: Topics
People As Advertising…It’s Risky Business
People as advertising is a risky business because of hazy disclosure rules and expectations, and that’s the subject of my next MediaPost column:
People As Advertising: Risky Business
by Max Kalehoff, December 8, 2006
… Read the restBy now, everyone’s heard of PayPerPost, the service that connects advertisers with bloggers willing to post product reviews in exchange for dollars.
The New Scientist Rocks! An Admirable Model For Niche Journalism
The New Scientist is one of my favorite publications, delivering a daily stream of interesting and clever stories about technology, science and life. I haven’t called out any stories since the week before Julian’s birth. So today, I went through my accumulation of 169 New Scientist story feeds and am pleased to provide you the top headlines I thought were most interesting over the past three weeks:
… Read the restYouTube: The Addictive, Must-Play Game
I’m great at plagiarizing myself. Well, I took framework and analysis from an old column and applied it to the recent exploding YouTube in my latest MediaPost column. Check out the MediaPost reader comment section here.
Hey, Web 2.0 Fans: Social Networks Weren’t Born Yesterday!… Read the rest
No Birth Control At Self Magazine
Self, a Conde Nast publication for women, where my wife is psychology editor, just posted on its blog a sneak peak at the 11 babies born to parents on the staff in 2006. They’ll be featured in the January issue, and my little Julian made the deadline by mere minutes.… Read the rest