Building on Nielsen BuzzMetrics’ momentum over the past year (the company where I work), the Nielsen Company, our majority owner, just announced it will fully acquire our firm. In addition, we’ll be combining with NetRatings, a leader in Internet audience measurement, to form a new unit providing measurement and analysis of consumer behavior in this space.… Read the rest
Category Archives: Topics
Let’s Hope For A Nicer Trip To Cincinnati
I’m a few hours away from flying Delta Airlines from New York to Cincinnati. I haven’t made this trip in nearly a year; I’ll admit, I’ve been avoiding it. My last attempt failed because the plane made an emergency landing after its auxillary engine exploded.… Read the rest
Mining Unexpected Breadcrumbs For Subtle Cues of Epidemic Proportions
Quote of the day: “You’re one interesting cat.” That was what Janet Ginsberg of germtales said to me in an email exchange we had on social networks, disaster recovery and infectious outbreaks. I liked the description of me, and Janet agreed to let me share it here.… Read the rest
When Recruiting Becomes A Negative Ad Campaign
Earlier this week I wrote about bad recruiting practices among headhunters in the interactive advertising industry. The king of regurgitation, which I am, this week’s MediaPost column is adapted from that post:
… Read the restOur hiring crisis is reflective of a service industry flooded with more opportunities, work and dollars that it can possibly manage, and one that can’t say no when it reaches its capacity.