Category Archives: Topics

Your FeedBurner Data To Google: What Does It Mean?

On one hand, merging my Feedburner blog syndication data with Google Analytics and other Google data services presents many benefits, indeed. But since my blog is personal and, therefore, a proxy of me and my personal and professional network, that means more of my valuable personal data are going to Google.… Read the rest

I Inspired Someone To Start A Blog

My “Why All Marketing People Should Blog” column for MediaPost inspired this person to start a blog. I can’t figure out the person’s name, but he (or she) says this:

So I’m finally starting a blog. And I won’t lie… i pulled the trigger after reading a MediaPost article by Max Kalehoff that really everyone in marketing should have a blog.

… Read the rest

The ‘Real Significance’ Of The Recent Barage Of Digital Advertising M&A

Seth Goldstein points out the real significance behind the recent storm of mergers and acquisitions in the digital advertising space:

I am surprised at the lack of critical perspective about the consolidation of cookies being placed and managed on users’ computers without their knowledge…The recent spamacornucopia means more than $10 BILLION DOLLARS OF YOUR DATA IS BEING EXCHANGED AMONG BUYERS AND SELLERS THAT YOU DON’T CONTROL, starting with DoubleClick (and H&F their private equity owner) and Google, and then Right Media (Redpoint) and Yahoo!,

… Read the rest

Why Porn and Gambling Could Be Good For Emerging Virtual Worlds

In his most recent podcast episode of Across The Sound, Joseph Jaffe reacted with irritation to a commenter downplaying Second Life because of its infiltration by porn, prostitution and gambling. Joseph responded by underscoring that that where there’s sex and gambling, there’s life.… Read the rest

Is Blog Advertising More About The Action Versus The Reach?

I noticed that Hitwise — the company which taps massive amounts of ISP data to provide deep and daily analytics on Web-site visits, searching behaviors, and visitor segmentation — is now advertising on blogs, or at least in feed networks.… Read the rest