Category Archives: Marketing & Media

Why Do Big Brands Still SPAM Customers With Pop-Under Ads?

When will they ever learn? Delivering your prospects — let alone existing customers — with pop-under browser ads equates to nothing more than annoying, offensive spam. Companies that spam usually are not interested in building long-term customer relationships.… Read the rest

Move Over, Seth Godin, Einstein’s Here

The following is also my latest MediaPost column…

Move Over, Seth Godin, Einstein’s Here
January 25th, 2008 by Max Kalehoff

I read my fair share of business books and marketing punditry. In the trendy stable are works by authors Seth Godin, Guy Kawasaki, James Surowiecki, Don Tapscott and Malcom Gladwell.… Read the rest

AttentionMax Named Junta42 Top Marketing Blog


AttentionMax today was ranked as the #27 overall blog in the Junta42 Top 42 Content Marketing Blogs premiere listing. Joe Pullizi, Junta42 founder and chief content officer, wrote in an email to me today:

Each blog on the list was ranked by our research team, and included such components as relevance to content marketing, depth/informational value, regularity, overall quality, and to some extent, popularity.

… Read the rest

The Debate Continues: What Is Influence?

Following Edelman‘s recent roundtable on measuring influence, Jonny Bentwood just released his synthesis in a paper titled “Distributed Influence: Quantifying The Impact of Social Media.” The discussion yielded some great thinking, and is a great contribution to the fundamental debate over what influence really is.… Read the rest