When will they ever learn? Delivering your prospects — let alone existing customers — with pop-under browser ads equates to nothing more than annoying, offensive spam. Companies that spam usually are not interested in building long-term customer relationships. They’re out for quick conversions with vulnerable, simplistic people. Spammers view them as gold, and unfortunately there’s a good number of suckers who end up as prey, keeping said spammers in business. It’s just bad business and bad karma all around.
So why is Netflix — a company which my family has a special lifetime membership with — spamming me with not one, but two pop-under ads, at exactly the same time? Yes, POP-UNDERS! I thought they went out of style with X10.com back in 2003. Apparently not. I’ve received quite a few this week.
Listen up, Netflix: I thought I liked you! For yeares I’ve steadily advocated on your behalf, converting more real, high-value customers than your spam antics ever will. Your product actually is pretty good. So why are you smacking Internet citizens like me in the face with such disrespect? Why do you cozy up with the likes of Tribal Fusion and Casale Media to clog up my bandwidth, CPU, desktop and mind with intrusion? Engaging with hired guns is a far more serious crime than going it alone. Think about it: When you spam, what really becomes of your message? Do you really want prospects and customers to hate you? You’re conducting a negative campaign against yourself!
Please stop spamming us, Netflix. Acknowledge your wrongdoing and correct the problem.