Is Your Market-Research Survey Really A Negative Ad Campaign?

Let’s face it. If you respond to a survey these days, that makes you an anomaly.

Thanks to excessive commercial survey solicitations — interceptive, disruptive, too long and delivering little in return — consumers frequently avoid them with as much determination as they do advertising.… Read the rest

Someone Has to Pay for TV. But Who? And How?


“Someone Has to Pay for TV. But Who? And How?” is the title of a good column in the Sunday NYTimes by Randall Stross about the changing model of television programming and advertising in the age of digital-video recorders (DVRs) and viewer propensity to skip ads.Read the rest