I recently commented how forcing ads on viewers – via technology or other means – is bad for programmers and bad for advertisers, and ultimately annoys viewers. It’s just bad all around! Well, it appears the courts of Sweden believe commercials are also bad for artistic integrity:
… Read the restSTOCKHOLM, Sweden (AP) — A Swedish appeals court on Wednesday ruled that a TV station violated the artistic integrity of two filmmakers by interrupting their movies with commercial breaks.
The WSJ on White House spokesman Scott McClellan’s resignation:
… Read the restSome Republicans have said that the affable Mr. McClellan wasn’t a forceful-enough advocate of White House positions, contending that he relied too much on stock phrases and occasional stonewalling.
You’ve got to be kidding me…says the NewScientist.com:
… Read the restIf a new idea from Philips catches on, the company may not be very popular with TV viewers. The company’s labs in Eindhoven, The Netherlands, has been cooking up a way to stop people changing channels to avoid adverts or fast forwarding through ads they have recorded along with their target programme.
As we proceed into spring, I was just pondering how nice it is that the 2005 holiday season is past us, and the 2006 holiday season is still pretty far away. Why? Here are trends indicating the percent of total blog mentions with the keywords Divorce ("divorce"), Depression ("depression" or "depressed") and Gifts ("gifts" or "presents").… Read the rest
A very senior brand marketer of a Fortune 100 company told me today that ad-recall research is not allowed in his organization. Why?
… Read the rest“Because you can put shit on the table in front of me. I’ll certainly recall it, but I sure as hell won’t buy it.
