Activating A Brand On Twitter

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Do you like speaking with humans or inanimate objects?

I think most people prefer to speak with humans, and that’s especially true when it comes to interacting with companies. In fact, customers get frustrated when companies limit or dehumanize interaction, especially when product or customer service is involved.Read the rest

Forrester Research Wave Report Evaluates Online Community Technology Platforms

As Peter Kim alludes, social media technologies and tactics are subordinate (by a long shot) to business relationship goals. That said, it’s reaffirming to see that Forrester Analyst Jeremiah Owyang‘s evaluation of online community technology platforms rated Telligent Systems as among the top two.… Read the rest

19 Top WordPress Plugins

[See update to this post here.]
Several people asked me recently for suggestions on starting a blog — particularly core software and functionality requirements. I believe WordPress is the best. A major reason is that it has the largest selection of top plugins to easily enable almost any functionality, thanks to its thriving open-source development community.
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Join Our Panel Discussion On Forrester’s Report On Trust In Corporate Blogging


Interested in how businesses use social media to build relationships with customers? Join us for a special panel discussion today…

I recently expressed disagreement with Forrester Research’s headline that most consumers don’t trust corporate blogs.… Read the rest

Forrester Research Gets It Wrong By Saying Corporate Blogs Aren’t Trusted

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Josh Bernoff, an analyst at Forrester Research, just sent me his latest report on corporate blogs. He pegged his write-up to a U.S. consumer survey whereby participants scored corporate blogs low on trust:

Corporate blogs rank at the bottom of the trust scale with only 16% of online consumers who read them saying that they trust them.

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