Focusing On Fewer Things

Manual Focus After nearly five years and 230 columns, I’ve decided to take a break from my weekly OnlineSpin column at MediaPost. This is noteworthy if you read this blog, or you know me from the online advertising industry.

Why this change? I’ve been blessed with passionate interest in multiple pursuits. Among the most important are my family and my career. However, the intensity of these two have made being successful in other non-core places more challenging. Moreover, too many commitments have left too little time for discovery, reflection and, frankly, sleep. That’s why I’ve decided to cut some things out, and focus more on fewer things — at least for a while. I need to break routine, prioritize and reenergize.

While this is only one of many behavioral modifications I’m self-imposing, it is a great example of how difficult it is to change behaviors once they become routine. I’ve contemplated pausing this weekly commitment for a few months. But it was no trivial decision. It took several collective influences to finally prompt the move.

Finally, it’s been wonderful working with the staff at MediaPost. I look forward to continuing with them again in the future.

(Photo credit: Christopher Isherwood)

Published by Max Kalehoff

Father, sailor and marketing executive.

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