I’ve been trying to convince my wife – an editor at a major print magazine – we just don’t need the print version of the New York Times delivered to our home. Finally, my wife conceded and we cancelled home delivery today.… Read the rest
Category Archives: Topics
The Truth: Global Warming, Gas Prices & Gore
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If blog mentions are any indication, Al Gore is stirring significant attention around himself, his movie and global warming. Will it sustain? A spike is likely to flatten out, but it will be interesting to see how much buzz sustains.… Read the rest
George Bush’s Gift To The New York Times
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If conversation is the media industry’s new currency and engagement indicator, then George Bush’s backlash over the New York Times’s recent coverage of the Department of Treasury’s anti-terrorism money-tracking program was nothing short of a huge, early, fat Christmas present.… Read the rest
PayPerPost Pays Bloggers To Be Shills
John Fine of Businessweek reports today on the launch of PayPerPost, which describes itself to advertisers as:
… Read the restan automated system that allows you to promote your Web site, product, service or company through the PayPerPost network of bloggers.
Why Advertising Agencies Don’t Get R&D
In my latest OnlineSpin column at MediaPost, I discuss R&D and innovation at advertising agencies, or the lack thereof. I’m a little critical, and certainly don’t mean to offend anyone. I’m just reflecting on my experience, which just may reflect a larger trend or a problem.… Read the rest