Regurgitating my video work over at Engagement By Engagement, my MediaPost Spin column this week is actually a video interview! I think this is a first for MediaPost. Most important, my interviewee, Joe Plummer, Chief Research Officer of the Advertising Research Foundation, offered some great insights.… Read the rest
Category Archives: Topics
Gerald Zaltman on Engagement and Co-Creation
Over at the Engagement By Engagement video blog, I scored a nice interview with Gerald Zaltman of Harvard Business School. And I bring it to you here with this cross-post:
… Read the restGerald Zaltman, according to Joe Plummer, is the spiritual leader of the Engagement movement.
Mainstream Media Quoting Comments In The Blogosphere
Here’s a first for me: a mainstream news organization citing a comment I made in someone else’s blog. Mark Glaser, from PBS’ Mediashift, has a series on Citizen Journalism. He quotes me:
Max Kalehoff, an executive at Nielsen BuzzMetrics, wrote this comment
on Jeff Jarvis’ BuzzMachine blog on a post about changing the term citizen journalism to networked journalism:
… Read the rest"Why not just call journalism “journalism” — a word the citizens, amateurs, networks, distributors and professionals can understand?
Video: Stephen Starr of Revver, Fritz Grobe and Stephen Voltz of Eepybird.com
Cross-post with Engagement By Engagement blog….
Today I moderated a standing-room-only panel at the OMMA conference on social video, and I was joined by a few pioneers from the space: First, I had Fritz Grobe and Stephen Voltz of Eeepybird.com, famous for the Diet Coke and Mentos experiment (seen over six million times as of today!).… Read the rest
Thought You Couldn’t Pay More For A Cup Of Coffee?
Starbucks brilliantly popularized several-dollar cups of coffee, and now it’s time to raise prices. Starbucks is nice, but it would be a lot nicer if they would enforce a maximum decibel level on the background music. I often take my laptop to Starbucks to work, but I periodically have to leave because the volume on the stereo is cranked so high.… Read the rest