NYTimes reports on United States Postal Service stats indicating that junk – aka “direct” – mail grew 15 percent last year versus five years prior. And in the last year, for the first time, the volume of bulk mail, which is all direct mail, exceeded first class.… Read the rest
Category Archives: Topics
Diet Coke, Mentos & The Domino Effect
Fritz Grobe from Eepybird, who I had on my last OMMA panel, just forwarded me his new Diet Coke & Mentos Experiment. Interestingly, Coke finally gave in and partnered with EepyBird for this new video. It is part of the Poetry In Motion video challenge over at Coke.… Read the rest
Are Private Conversations History?
Should all conversations be on the record and fair game for blogging? Over the weekend, several bloggers, in light of a posting from Digitas’ Greg Verdino, asked why the recent Nielsen BuzzMetrics client-only "CGM Summit" wasn’t open to public blogging. … Read the rest
Engagement Is Meaningless Without Sales
Scott Karp from Publishing 2.0 observes a number of Web 2.0, new media and blogger insiders getting sucked into the engagement conundrum (including: Robert Scoble, the super blogger famous for bringing face and personality to Microsoft, and now an exec at a podcast media startup; video blogger Ze Frank; and Rocketboom video blogger Michael Barron).… Read the rest
The Verdict On Madison Avenue
U.S Court of Consumer Appeal — Case #9875245: "The People Versus Madison Avenue"
Charges
The People accuse the institution of Madison Avenue with breaking the law. Here, in the Court of Consumer Appeal, the People charge the old ad-agency legacy with:
1.… Read the rest