U.S Court of Consumer Appeal — Case #9875245: "The People Versus Madison Avenue"
The People accuse the institution of Madison Avenue with breaking the law. Here, in the Court of Consumer Appeal, the People charge the old ad-agency legacy with:
The People present the following evidence:
- Exhibit A: Bob Greenberg, Chairman-CEO of ad agency R/GA, concedes that “Consumers have never liked ads as much as agencies like making them.”
- Exhibit B: One of Hollywood’s top five talent agencies has created an online unit devoted to scouting out up-and-coming creators of Internet content.
- Exhibit C: Coke finally embraces the brilliant grassroots, performing arts and recently-turned professional Internet production company, Eepybird.com (of Diet Coke & Mentos fame).
The Defendants present the following evidence:
- None. Nearly all of it is self-incriminating.
The Court of Consumer Appeal finds the old bastions of Madison Avenue guilty of both Self-Centeredness and Irrelevancy. The Court grants all power of choice in media and marketing to the People.
(Gavel photo credit: MohammedWassir)