You don’t often see brands cutting back because they’re becoming massively popular, even if massively popular is inconsistent with the brand identity. Well, Toyota’s Scion did just that, reports the WSJ:
… Read the restScion, Toyota Motor Corp.’s
Category Archives: Topics
Web 2.0 Growing Faster Than Online Video, News
MediaPost reports data from Netratings showing that "Web 2.0 sites make up the fastest-growing category on the Web–doubling their traffic over the last year."
… Read the rest
Joseph Jaffe Interviews Max Kalehoff “On Across The Sound,” New-Marketing Podcast
I’ve been a loyal listener of Across The Sound, Joseph Jaffe’s new-marketing podcast, since day one. It’s a must-listen for any marketer or media professional who cares to be relevant beyond today. Which is why I’m honored to have been the feature guest on the latest episode, number 62!… Read the rest
In Desperation, Newspapers Bow To Google
I suppose there’s no other viable alternative for the newspaper industry at this point. The NYTimes today reports:
… Read the restIn a move into the old-fashioned business of ink on paper, Google is going to start selling advertisements that will appear in the print editions of 50 major newspapers.
New Media Stumble Into “Engagement” Bash, Confront Elephant In Room
I polished up an old post about new-media guys and engagement, to become this week’s MediaPost OnlineSpin column. What do you think?
New Media Stumble Into "Engagement" Bash, Confront Elephant In Room
by Max Kalehoff, November 3, 2006
… Read the restAs the social-media and Web 2.0 revolution continues, I’ve been convinced the traditional advertising and media establishment was alone in the debate over engagement.