I’m an avid reader of the New Scientist, and a story yesterday became the subject of today’s MediaPost Spin column. The full text is below.
… Read the restOnline Social Networks Aid Disaster Survival And Recovery
February 16th, 2007 by Max Kalehoff
Did you know online social networks are about much more than socializing?
What a long day of non-travel, this icy Valentine’s Day in New York! By 2pm today, I’d been booked on three different flights from New York to Orlando, each of them cancelled nearly as fast as I could reserve a seat on the next one. This day has spanned two airports and nearly four hours of driving, including near-collisions with three tractor trailers and ten passenger cars.… Read the rest
Jack Meyer’s Media Business Report today had a nice piece on looming upheaval in the research industry (no link, email subscription only, unfortunately). Meyers had some interesting points:
… Read the restThe greatest single challenge for the research community will be methodology, and whether to question and rethink established methodological rigor and requirements.
In his new role as ad-sales research chief at Yahoo, it looks like former comScore Media Metrix president Peter Daboll is successfully prompting mainstream attention to the page view measurement unit, as evidenced by the AP:
… Read the rest"These technologies have outgrown the metrics," said Peter Daboll, Yahoo’s chief of insights and the former chief executive of comScore Media Metrix, the measurement company that declared Yahoo second to the online hangout MySpace in page views.
The WSJ has a report (registration required) on digital marketing agencies beginning to take the lead over traditional agencies in larger not-necessarily-digital campaigns:
… Read the restEven as Internet advertising has been growing rapidly, marketers tend to confine the agencies that design their Web and email ads to online work only.
