This video from Microsoft Ad Solutions elegantly summarizes — in two minutes — how and why consumers are rejecting the one-way, unbalanced relationship for which mass marketers have built their foundations. In reference to the “Listenomics” book he’s writing, Bob Garfield says:
… Read the restThe video says it all.
With the retirement of Bob Parker, host of CBS’ long-running Price Is Right televised game show, Kevin Thompson at the Palm Beach Post shares his top 10 reasons why the Price felt so good. I’ll skip to reason number six, because it references my dad, the genius behind the Price Is Right theme song:
… Read the rest6.
Jon Nesvig, president of sales for Fox Broadcasting, and a supporter of television commercial ratings, said in Tuesday’s issue of Jack Myers Media Business Report:
… Read the restIt’s like buying chicken breasts without the bone so you know how much meat you’re getting.
Has anyone noticed a massive surge on Facebook lately? I have and bet that other social networks are now scrambling to respond, especially in light of Facebook’s opening of its API. That has released the floodgates of partner enhancements, add-ons, and functionality to integrate a myriad other data services deep within and beyond the Facebook platform.… Read the rest
Nathan Gilliat offers a roundup of bloggers who work in consumer-generated media measurement, and related consumer listening and analytics services — including moi. These are the most notable bloggers publicly connected to their respective companies and industries, but you can bet there are many more employees from these companies who are expressing themselves through unrelated personal blogs as well as other emerging social-media venues.… Read the rest
