This video from Microsoft Ad Solutions elegantly summarizes — in two minutes — how and why consumers are rejecting the one-way, unbalanced relationship for which mass marketers have built their foundations. In reference to the “Listenomics” book he’s writing, Bob Garfield says:
The video says it all. The question is, why am I bothering to write a damn book?
This one’s sure to be viral in the marketing community and beyond.
The Break Up
Uploaded by geertdesager