Consumer To Advertiser: I Want A Divorce, Now!

This video from Microsoft Ad Solutions elegantly summarizes — in two minutes — how and why consumers are rejecting the one-way, unbalanced relationship for which mass marketers have built their foundations. In reference to the “Listenomics” book he’s writing, Bob Garfield says:

The video says it all. The question is, why am I bothering to write a damn book?

This one’s sure to be viral in the marketing community and beyond.

Published by Max Kalehoff

Father, sailor and marketing executive.

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