Do real-time analytics stifle marketers’ ability to make decisions? That is the premise of my latest MediaPost column:
… Read the restFirst of all, think about the fear of not knowing, or not knowing right now. Does that fear consume one’s ability to focus mental or decision-making resources where they should be?
The buzz around passenger’s being held on planes on the tarmac against their will is skyrocketing. Above is a BlogPulse chart showing the percentage of all blog posts that mentioned the keyword “tarmac” over the past six months.… Read the rest
I moderated a workshop yesterday at Kevin Werbach and Wharton Business School’s Supernova, called “Research and Relationships. Joining me were Aaron Coldiron of Mircrosoft, Amy Shenkan of McKinsey and Ellen Konar of Google (thanks, folks!).… Read the rest
To me, every day is father’s day, but today was still special. We went out on our family sailboat — Julian’s first time on the water.… Read the rest
Now that Facebook is open to everyone — not just people with a .edu email address — what will happen to the core, once-exclusive network? In my latest MediaPost column, yet another blatant regurgitation of myself from a few days ago, Annie Heckenberger from GPTMC said in the comments:
… Read the restI’ve noticed a surge…and consequently a mass exodus of their core users.
