Last week Google’s recently acquired Feedburner, one of the leaders in RSS syndication and a darling of the blogosphere, quietly announced it would begin offering a number of premium services for free. Among them — the new “Reach†metric, which, according to Feedburner, is the total number of people who have actually taken action — viewed or clicked — on the content in a feed.… Read the rest
Category Archives: Topics
Top Marketer Blogs
Forester analyst Peter Kim has started a list of top blogs authored by client-side marketing people — versus bloggers from advisory firms trying to sell their blog advisory services. He says:
… Read the restWhile many of us might have been there and done that in some fashion, these are marketers who are *doing it* right now.
My First Press-Interview Request Via Facebook
Every week I receive a few press-interview requests through AttentionMax — either because some journalists are regular readers, or because they stumbled upon me during a Google search. Requested topics usually have something to do with my outlook on technology, advertising, marketing and media.… Read the rest
Wikipedia Remains Go-To Site For Online News
I was quoted in this Reuters/Hollywood Reporter story about Wikipedia, the online encyclopedia that anyone can edit. Wikipedia, one of my favorite social-media sites, is in full force. I’ve contributed to a number of reports about Wikipedia over the past three years, like here and here.… Read the rest
Capturing That Great Brand Moment
 
Have you ever been on an awesome thrill ride at an amusement park, had your photo, with a big grin on your face, taken unsuspectingly — only to end the ride with an aggressive pitch to buy a low-quality print for, say, $5, $10, $15, even $20? It’s happened to me countless times, and always left a sour feeling in my stomach.… Read the rest