Today is my birthday, and more people are remembering the occasion this year than ever before in my adult life. Why? Facebook is notifying everyone in my network. It’s interesting that some people are congratulating me via the Facebook network (i.e.,… Read the rest
Category Archives: Topics
Traditional Media Strategies Are Not Dead In Favor Of Buzz
In this week’s MediaPost column, I summarized exciting work by my Nielsen Company colleagues at BuzzMetrics, BASES and AC Nielsen. (The full study is available here, and an archive of today’s Webcast will be posted by Monday.) Through a CPG brand and market-mix modeling study, they found that high blog interest, or buzz, around new product launches is tightly linked to paid media spending.… Read the rest
Analog Irony In San Francisco
Prior to presenting at the Attention Data San Francisco Meetup on Wednesday, I dropped into the corner Starbucks for an iced tea. Although I was in one of the most high-tech towns, going to a high-tech industry gathering, I found myself in between two people with very low-tech remnants.… Read the rest
Marketers Can Buy Blog Buzz, Nielsen Reports
Marketers can buy blog buzz. Well, sort of…
Marketing strategies that separate advertising and paid media from pure word-of-mouth tactics can be severely misguided, according to a just-completed study by my Nielsen Company colleagues Kate Niederhoffer (BuzzMetrics), Rob Mooth (BASES), David Wiesenfeld (AC Nielsen) and a few others.… Read the rest
Meet Me At Attention Data Meetup San Francisco
I’m in San Francisco today and tomorrow for a few client meetings and public presentations — including Seth Goldstein‘s Attention Data Meetup.
… Read the restGoal: Share and give feedback to Web services that use Attention (aka implicit, user-generated behavioral metadata…) in interesting ways.