I’ll be around and about during Advertising Week in New York, especially the interactive and new-marketing events like OMMA, MIXX and the ARF’s Word-Of-Mouth Marketing and “Influencers” event. Let me know if you’ll be crossing my path and would like to meet up.… Read the rest
Category Archives: Topics
My New Mission Statement
Check out the awesome Corporate Mission Statement Generator:
And here’s my new mission statement:
“We are committed to focusing mediocre personal gain from education in personal goals overcoming all obstalces.” Brilliant. The sad fact is that the mission statements that churn out of this little gizmo are indistinguishable from so many real-life ones.… Read the rest
What Is Influence?
What Is Influence?
September 21st, 2007 by Max Kalehoff
What is influence?
“That’s the million dollar question,†Duncan Watts, professor of sociology at Columbia University, and an outspoken critic of influencer and viral marketing, told me a few months back.… Read the rest
Please, No More Online-Dating Ads In Social Networks!
Remember those explicit ads for the True online dating service? As a self-identified male in my young thirties, they used to follow me around constantly inside of MySpace. Below is one such example.
(an advertisement served to me in MySpace in 2006)
I’m not sure what’s happened to True, but now its category sibling Singlesnet.com… Read the rest
Blog Sentiment Visualization Reveals Skepticism Toward Advertising
My colleague Pete Blackshaw and I thought it would be interesting to probe online consumer sentiment around advertising, and then visualize it using Nielsen BuzzMetrics’ Brand Association Map (BAM) technology. We’re going to use this map below as context for a Webcast we’re leading with Ominicom/PhD’s Erik Rabasca on Friday, called “Nielsen BuzzMetric’s Guide to Advertising Week.”… Read the rest