The following is also my latest MediaPost column…
Enemies Are Good For YouÂ
January 11th, 2008 by Max Kalehoff
“Keep your friends close, and your enemies closer,†the proverb goes. While that’s sound advice, enemies are more than opponents to manage relative to your allies.… Read the rest
Thanks to TagCrowd, I created the following text cloud based on all the current visible text on the main landing page of this blog. As you can see, it’s a visualization of vernacular, listed alphabetically, with frequency indicated by font size and color.… Read the rest
I had an impromptu meeting last October with Surinder Siama from ResearchTalk, one of the best multimedia hubs for all things and people in the research and analytics industry. He had a few hours in New York before heading home to London, and I had no lunch plans.… Read the rest
The following is also my latest MediaPost Spin column.
Email Blows Away All Other Social Networks
January 4th, 2008 by Max Kalehoff
With the explosive excitement and high valuations of Facebook and the like, it’s time to take a step back and acknowledge the mother of all social networks: email.… Read the rest
My colleague today cited a passage by Seth Godin:
… Read the restEvery time you interact with a customer, you’re engaging in marketing. Doesn’t matter if you’re instituting a policy, gaining some data, delivering an invoice… it’s a marketing interaction.
