I received the letter below from MySpace, and I’m not sure what to make of it. The service is threatening to take away my personal MySpace URL — forever. I’m a huge fan of MySpace’s contribution to the digital self-expression revolution, but this note left me feeling uneasy.… Read the rest
Category Archives: Marketing & Media
Marketing Leadership Is Shifting From Command-And-Control To Cultivate-And-Coach
My early marketing leadership experiences included heavy-handed dictation of superlative messaging that the organization was expected to abide by. While this strategy sometimes could achieve alignment and convey strength, it often came across as forced and arrogant.… Read the rest
SEO Spammers Are Corrupting The Social Media Commons
Comment spam on blogs is reaching unprecedented levels of desperation.
As an author and editor of several personal and professional blogs over the past five years, I know that comments used to be completely decipherable as either legitimate feedback or spamdexing.… Read the rest
The Problem With ‘Full Disclosure’ Is That It’s Not
In this age of transparency, it seems everyone with a voice in the blogosphere or mainstream media feels compelled to “fully disclose†any possible conflict of interest. Here lies the problem: The idea of full disclosure is deceivingly straightforward, yet it’s never unequivocally factual or transparent.… Read the rest
B2B Marketing Is Not Dead, But The Top-Down, Marketing Silo Is Eroding
Laura Ramos, an analyst at Forrester, says she is concerned about the future of the business marketing profession. “In particular, for those of us marketing high technology products and services.†She cites four trends countering marketing’s value:
- Commoditization (I translate this as hyper-competition.)