I received the letter below from MySpace, and I’m not sure what to make of it. The service is threatening to take away my personal MySpace URL — forever. I’m a huge fan of MySpace’s contribution to the digital self-expression revolution, but this note left me feeling uneasy. Am I justifed in feeling this way? What do you think?
MySpace is saying that my account inactivity is prompting a reset of my URL, which would allow someone else to assume this “valuable piece of MySpace real estate.” (Who else but me would consider myspace.com/maxkalehoff valuable real estate?) Then it concludes with a directive to log into my account, as well as activate a “people you may know” feature to enlarge my network.
This is one of the more aggressive reactivation notices I’ve ever received from a social network or free ad-supported service. Could you imagine Facebook sending a letter like this? Could you imagine Google sending a warning letter to prompt Gmail reengagement — or else risk losing your address?
Perhaps this tactic is working — I mean, I fell for it. Yes, I immediately logged into my MySpace account for the first time in many months. The service is not relevant to me right now, but I decided it was better to keep my profile URL in case it aligns with my future needs. I cherish “maxkalehoff” and want to ensure I own my profile URL on what is still one of the most important online venues. It’s online reputation.
While this left me feeling uneasy, it also brings up valid questions about URL and profile ownership, and dormancy on social networks. Anyone have any knowledge in this area?
You’re losing it, Max!
Your MySpace URL is about to be taken away, so you may lose it forever. This is the unique URL you chose for yourself (such as www.MySpace.com/Tom)
Itâ€™s been some time since youâ€™ve logged in and used your MySpace URL. You’re holding a very valuable piece of MySpace real estate, which is the URL you chose.
Since it doesn’t look like you’re an active user on this account, we will be resetting your username/URL so that someone else can use it.
How do you keep it for yourself? Simply login to your account right now by clicking here. Thatâ€™s it!
While you’re there, check out the new feature that lets you automatically find people you may know. Just click the link: http://www.myspace.com/index.cfm?fuseaction=peopleyoumayknow
NOTE: We are only resetting the URLs of inactive accounts. We will *not* delete your account. We are simply trying to free up the username/URLs for people who actually want to use them. Thanks!