I’ve been thinking how the word “suck” has entered mainstream vocabulary, particularly in news publications. The word has probably been used for a long time in conversation, but its usage in written form seems to have exploded in recent years.… Read the rest
Category Archives: Marketing & Media
Search Reshaping The Advertising Business
- Image via CrunchBase
Search advertising comprises roughly half of online advertising, and Google is the world’s most profitable and revolutionary media company. Sure, we all know that.
But what’s not blatantly acknowledged is how search-engine marketing DNA is expanding to new channels, heavily influencing the evolution of the entire media landscape.… Read the rest
The Golden Age Of Journalism Never Was
The Golden Age of Journalism: Going…Going…Gone? Actually, there never was a Golden Age. But it’s ok. Eric Burns, author of All the News Unfit to Print, a catalog of journalistic misdeeds dating back to the American Revolution, said in a recent interview with On The Media:
… Read the restThere never was a golden age.
Television Networks Need An Ad Quality Score
I believe in advertising, but I dislike most television commercials. That’s why I bought a TiVo several years ago — so I could watch exactly the content I wanted, when I wanted, and avoid the rest.
Not surprisingly, with a critical mass of the population using DVRs, TiVo has begun to extract some fascinating insights about network programming and commercial viewing.… Read the rest
Breaking News! Popeyes Runs Out Of Chicken
I thought local broadcast news reached a new low with its widespread, panic-laden coverage of swine flu. I was mistaken. Rochester, NY’s ABC affiliate, WHAM Channel 13, released two weeks ago a scathing report on a Popeyes franchisee which closed early one day because it ran out of chicken.… Read the rest