The Diaper Conspiracy

With two toddlers, our family has invested several thousand dollars in diapers, and we’re not finished yet. A recent discussion with our pediatrician revealed some interesting insights about the diaper industry.

The diaper industry has become more sophisticated over the years.… Read the rest

How To Write Effective Email That Cuts Through The Clutter & Gets Results

Despite hype over every new social media channel, I’m more convinced than ever that email is the mother of all digital communications channels, especially when it comes to interpersonal exchange. It is reliable for mission-critical communications, while also acceptable for casual and marketing purposes.… Read the rest

Your Company’s Mission & Values Statements Are A Big Pile Of B.S.

Mission StatementI’ve paid attention to the mission, vision and values statements posted on the walls of several corporate offices I’ve visited recently. Nearly all of them use a lot of big, aspirational words that are combined to create long-winded phrases that are boring and generic — and too often cliched.… Read the rest