Will Waugh at the Association of National Advertisers warns about advertisers’ “unknowing participation, through brokers, in spyware dissemination.”
This is a serious problem. Putting the scumbag spyware people aside, marketers – willingly or unknowingly – are the enablers.… Read the rest
Here’s my latest OnlineSpin Column in MediaPost:
THE PEW INTERNET & AMERICAN Life Project recently issued its Home Broadband Adoption 2006 report, which rightly devoted significant attention to consumer-generated media (CGM). Based on two U.S.… Read the rest
Seth Godin’s controversial comment about his no-comment policy has caused blog discusion about him to reach a six-month high. (He is free to do whatever he wants, but his comment irritated many of his readers, including me.) Hmmm…so much for the naysayers who say disallowing comments prohibits discussion.… Read the rest
I spent yesterday at the Corante/Columbia Business School Innovation Marketing Summit, specifically the CMO day. It was a great series of discussions about innovation, management and marketing – and what the heck is going on today.
A few debates properly summed up the day: What is marketing anyway?… Read the rest
Jackie Huba writes that “when customers feel they are being listened to by companies, they spread positive (and unsolicited) word of mouth.” And Jackie then cites new research from Communispace, which supports that theory.
Now I’m going to move from theory and into practice: I recently tried and endorsed Skylook, a Skype-certified software plug-in for Microsoft Outlook.… Read the rest
