Please join the debate and comment here on my latest MediaPost OnlineSpin column, where I recommend marketing organizations to adopt a culture of Happy Losers (inspired by G. Clotaire Rapaille):
… Read the restMarketer’s Confession: I’m A Happy Loser
by Max KalehoffMarketing and media models are broken.
Please!!! Somebody stop these desperate, addicted advertisers and the drug-dealing media companies that support the sickly habit of attention disruption by obnoxious intrusion. They’re destroying our free space! AdAge reports (noted via Peter Kim‘s linkblog) :
… Read the rest"Conveyor belts have never been on anybody’s radar screen for marketing," said Frank Cox, president-CEO of EnVision Marketing Group, a Little Rock, Ark.,
Laurent Flores of CRMMetrix has a great post today on Research 2.0:
… Read the restListening is certainly the future, as researchers finally realize than their "raw materials" to produce data and insights: "Respondents" are getting more power, and as such the old traditional model of "forced questions" to get answers will soon die.
AdAge calls it another way to get the attention of affluent men. I call it more intrusive, mind-numbing clutter that accelerates overall decreases in attention to paid advertising. As I said recently, it’s the tragedy of the commons.… Read the rest
I like YouTube, the social video hosting Web site. But why would anyone upload their video work to YouTube when there’s Revver? Revver shares advertising revenue with the owner of the work, and YouTube does not, as far as I know. The only reason I would justify uploading my personal work to YouTube is if I didn’t care about generating any revenues, only populariy.… Read the rest
