Blog Buzz Helps Companies Catch Trends in the Making

Steven Levingston of the Washington Post wrote a nice front-page story on my company, titled "Blog Buzz Helps Companies Catch Trends in the Making". Excerpt:

ConAgra Foods Inc. got an early warning from chatter on the Internet that the low-carb craze was fading.

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Search: A Strategic Market Research Tool

The connection between consumer-generated media and search marketing is a topic of intense interest and debate among many of my colleagues. "CGM and search" was even its own panel topic earlier this week at the Search Engines Strategies conference in New York (which my colleague Pete Blackshaw participated in).Read the rest

It’s Official…“Nielsen BuzzMetrics”

Following the recent announcement that Nielsen/VNU was funding the merger of BuzzMetrics (my original company) and Intelliseek (our former top competitor), I’m happy to announce that the deal has finally closed! We are officially one company now…“Nielsen BuzzMetrics, the global measurement standard in consumer-generated media.” Read the rest

Harold Burson Blogs

Harold Burson, the living PR legend, just started a blog. He is — perhaps more than any other individual — someone all PR professionals and business leaders should strive to emulate.

I first met Harold after I was accepted into his "Harold Burson Summer Internship," while an undergraduate at Syracuse University’s Newhouse School over a decade ago.… Read the rest