I’ll be on a panel Monday at SXSW (the South by Southwest Conference and Festival in Austin) titled "What People Really Are Doing On The Web." My fellow panelists include Holland Hofma Brown of Harris Interactive, Joel Greenberg of GSD&M (moderating), and Michele Madansky of Yahoo.… Read the rest
Category Archives: Marketing & Media
BBC Documentary On Citizen Journalism
I was interviewed for a BBC documentary on global citizen journalism (Web page link here and audio link here). I talked about some of the implications for corporations. The two sound bytes the reporter (Ed Butler) included were:
… Read the rest1) a single person can easily and quickly spark a corporate communications crisis, i.e.,
What’s Wrong With the KFC/TiVo Promotion?
Put aside the fact that the Tivo-friendly KFC commercial with the embedded coupon code for the new Buffalo Snacker is no longer news. I’ve been pondering it for some time. I think it really was clever and creative, but I have my doubts about the sustainability of such a tactic.… Read the rest
New Communications Forum Wrap-Up
Kudos to Jen McClure and Elizabeth Albrycht for putting on a great New Communications Forum last week in Palo Alto. Pictures from many on Flickr tagged here.
My first panel was “Blogging and Word-of-Mouth Marketing,” and was moderated by Jen McClure.… Read the rest
Blog Buzz Helps Companies Catch Trends in the Making
Steven Levingston of the Washington Post wrote a nice front-page story on my company, titled "Blog Buzz Helps Companies Catch Trends in the Making". Excerpt:
… Read the restConAgra Foods Inc. got an early warning from chatter on the Internet that the low-carb craze was fading.