When Recruiting Becomes A Negative Ad Campaign

Earlier this week I wrote about bad recruiting practices among headhunters in the interactive advertising industry. The king of regurgitation, which I am, this week’s MediaPost column is adapted from that post:

Our hiring crisis is reflective of a service industry flooded with more opportunities, work and dollars that it can possibly manage, and one that can’t say no when it reaches its capacity. But the writing is on the wall: something is terribly wrong when your talent search becomes nothing more than a negative advertising campaign about yourself and your industry. And for an industry that sells itself on benefiting clients through advertising, that paradox is simply unacceptable.

Read the full story and comments here.

Published by Max Kalehoff

Father, sailor and marketing executive.

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