The Media Business And Its Disruptions

The Media Business And Its Disruptions…That’s the name of the new blog from the very smart Mark Green, SVP of media at ACNielsen, the huge global market research firm (which is affiliated with the company I work for). Mark’s offering some in-depth analysis on the changing media landscape and confronting key issues that most traditional media- and market-modeling types often deny.Read the rest

The Great Thing About Consumer-Generated Media: The Conversation Doesn’t Have To Die

Regular readers of AttentionMax know there’s been an open debate which began last Friday between research guru Nigel Hollis of Millward Brown, and me. Nigel sparked it with his post, Great Idea, Wrong Brand. He argued, in context of the Chevy Tahoe (consumers-create-your-own tv-ad) campaign, that the problem with consumer-generated media is just that: the consumer generates it.Read the rest

Well-Deserved: Times-Picayune Wins Pulitzer For Hurricane Katrina Coverage

I have several close family members in Mississippi and Louisiana who were greatly impacted by Hurricane Katrina; some, such as my twenty-something cousin who bought her home a few months prior, lost their homes. If you also consider my general interest in how new and social media are changing the old media landscape, you can understand my interest and excitement over the Times-Picayune’s winning of a Pulitzer, journalism’s highest honor, for its breaking-news coverage and public service during Hurricane Katrina.Read the rest